….and why Apple is being left behind
Slowly but surely advancements in Cloud computing has taken over from on-premise servers in the business sector. The current pandemic has highlighted those businesses that had a robust disaster recovery plan and those that did not!
The successful businesses, those that carried on without much interruption to their activities, were on the whole, those that planned and had, by and large, already switched to the Cloud. So why is Apple so far behind in these services for both the business and consumer space?
Microsoft and Google have evolved their business model to ensure that they are, by and large, hardware agnostic. That is to say, most features can be found on multi-platform apps or through the web with very little loss in functionality. Apple, on the other hand, has not gone down this route and is now a victim of its walled garden approach.
Both Microsoft and Google (and Amazon Web Services) earnt billions from their cloud platforms last year without factoring in sales of O365 and G Suite along with the other services they both offer.
As services become more important in terms of revenue as hardware purchases drop in value how will Apple counter this? In my experience, the iCloud solution currently in place is clunky and not as reactive as Google’s.
Take one example. Taking pictures on my iPhone 11 Pro is a great experience, one of the best if not the best mobile camera’s available at the moment, yet do I go to iPhotos to view my precious snaps? No, I do not! I go to Google Photos. Why? Because I know my photos will be there seconds after the picture is taken despite it being a third-party app. It can take an age for them to appear on iPhotos despite the settings being identical to Google’s and they can take a day to show on my Mac. A good ecosystem in this regard Apple’s is not.
Allied to that Apple’s Work productivity suite only works on Apple hardware or through web browsers (in a limited form much like Microsoft’s offering) so there are no Android or PC apps along with a lack of enterprise standard video conferencing. The same problem as with photos plagues Pages whereby you make an amend on my Mac and the amend does not show up on my iPhone for what seems like an age compared to Google’s Docs which is instantaneous.
So what strategy should Apple employ or is too late? Well, I do not think it is just yet.
Apple has such a large footprint with its hardware and a war chest of plenty of cash and through other services, it is getting a foothold such as music and now their TV streaming service.
To get Apple in the Cloud game maybe purchasing a rival such as Dropbox would enable them to use that technology to enable better syncing of their productivity suites.
iWork whilst really good to use needs to be across platforms and not just within a web browser so Apps need to be available for Android as well as Linux/Chrome OS. Facetime and iMessage could be re-worked so there is an enterprise tier or purchase Slack and integrate into iWork?
Let me know what you think. Has Apple lost the Cloud war?